Business Setup in Foreign Market
During my career with a global manufacturer selling around the world, I was faced several times with changes in business circumstances leading us to question the existing distribution system in a given foreign market. (Germany, Russia, Canada, Finland, Brazil, United States)
In all cases, we analyzed the various options and selected what felt as the most appropriate decision.
In some cases, we went ahead and set up a business while, in other cases, we dropped the idea. The key assumptions typically need to be validated regularly.